A new Motoring era has begun in the beautiful town of Newcastle, northern KwaZulu-Natal, as Supertech Newcastle opens for the first time and looks forward to provide a world class experience.
The scenic town which has played a vital role in the province and the country for decades, as well as being a town that is currently experiencing a great deal of developments, has rich history and a powerful, close knit community.
It has always been on the minds of the Supertech Directors to develop a presence in the town and provide an establishment that is built on service excellence and a premium product.
Formerly known Midlands Auto, the wheels were in motions from mid-2014, culminating in an amicable handover, and Supertech Newcastle beginning its exciting journey on March 1.
Motorists in the area can now enjoy excellent service levels and efficiency from the Supertech brand that has over three decades of experience in the motoring industry.
Supertech Group Managing Director Shabir Tayob said Newcastle was a town he kept close to his heart as it was where he was born.
“Even though I am based in Durban, I have always kept my eye on Newcastle and the fantastic developments that are undergoing. It is a place I regard home, and I am thrilled to have Supertech Newcastle.”
Mr Tayob, who has, along with his project teams, spent a lot of time in Newcastle, said the town had a great deal of potential.
He added that in addition to servicing the valued community, it also served as a half way point for motorists travelling between Durban and Johannesburg.
“The established Supertech brand resonates with countless of people who are now at ease knowing that if anything happens to their BMW while travelling, Supertech Newcastle is there to help.”
Supertech Newcastle meets world class standards, and excels in modern-day concepts of service delivery and customer care.
Following in the footsteps of Supertech Durban, customers at the Newcastle dealership can now experience a professional showroom layout, meet and greet hostesses, a customer relations team, as well as sales, service and finance consultants that understand a customer’s needs and concerns.
Supertech Newcastle also follows the adoption of green initiatives, and staff and client prayer facilities, amongst many more attractions, bear testimony to Supertech Newcastle’s unrivalled dedication to customers.
The Service Department offers its customers a service appointment within 48 hours of enquiry as well as a service that accepts vehicle tow-ins around the clock.
From vehicle parts, to kits that individualises your BMW, to accessories for the avid BMW fan, with a 24 month guarantee on original certified BMW parts, friendly and professional consultants at our parts department, are located conveniently near the showroom floor.
The Approved Repair Centre, also known as the panel shop, located on the premises has some of the most advanced machinery in the industry to restore your vehicle to peak condition. Your vehicle will always be in good hands.
In addition, and in keeping with Supertech’s vision that the staff are the most valuable asset of the company, employees can enjoy regular wellness days, and strategic sessions off-site to further fuel loyalty, affiliation and passion within each staff member.
The build up to the official opening was an experience in itself for the Newcastle staff and Durban project team.
Supertech Group Operations Director Farida Tayob said it was a tough task to transform the former dealership to the levels experienced at Supertech, and several cleaning and construction crews were tasked to make major changes to the dealership.
“From cutting the bushes around the dealership, to replacing every light, and changing the signs, it was a taxing process but a rich reward.”
Mrs Tayob thanked her staff from both sites who unconditionally gave their commitment to the Newcastle dealership.”
The Supertech Group look forward to building long lasting relationships with the community of Newcastle and surrounding areas, and are excited at the prospect of providing excellent service to all.
In keeping with the expected standards of the Group, Newcastle, over the next few months, will see several exciting events, exhibitions and awareness campaigns.